I’ve been using 3D graphic programs professionally since 1999. As a recent graduate from School of Communication Art (now known as Living Arts College) in Raleigh, I went back to Sweden to work for two very large production houses within the printed media industry. This gave me the opportunity to work on some great accounts.
The Hemglass account was a personal favorite for many reasons. I loved ice cream as a child and knew the Hemglass ice cream van’s schedule and neighborhood route by heart. My work was also delivered in all 4 million Swedish households monthly. It was that proud feeling the moments I could say “I made that ice cream!” and point to the flyer. Not to mention it was also printed on the back of the ice cream van!
The ad agency, Collaborate, confronted us with the challenge of taking quality images of ice cream. In a well lit professional product photo box, the ice creams visually melted within minutes. And another common concern of product presentation – the photos often portrayed a less appealing than satisfactory product.
The creamy “Glassbakelse” mini ice cream cake was the first project I did. It was a simple low poly 3D Studio Max project. The above image shows you the wire frame 3D model, previous product shot and the final 3D illustrated ice cream cake as it was used in the marketing material.
This “Dubbelnougat” was built as a 3D model to scale. The textures were scanned in and cleaned up and texture map material properties were modified to match the visual properties of the ice cream.
The twin stick cola ice pop was a great challenge in achieving that frosty and irregularly glossy surface texture. The “Doglass” dog ice cream was not even production ready when they needed to display it in the marketing materials. Often I was also asked to model promotional in-pack products (not available prior to 3D render), such as the summer mix drink straw.
The limited edition Poppis ice cream sticks were originally Simpsons branded, but Hemglass did not have rights to use the Simpson art in Sweden and renamed the product Poppis for “popular” in Swedish.
Finally, as you can see in these images (and also commonly known) Swedes has a weathered resistance to the cold. No matter how hot or cold (mostly cold), Hemglass ice creams remains a popular part of the Swedish culture by driving through each Swedish neighborhood every week.