At some point you’ve stumbled upon that perfect million-dollar idea. That ideas that you scribbled down with a waiter’s pen on a napkin, can it really compete and penetrate a market full of big dog corporations who spend millions of dollars on new innovation??
The answer is YES, you can. And most likely do it ways big corporations can’t.
In this deceptively casual talk, Charles Leadbeater weaves a tight argument that innovation isn’t just for professionals anymore. Passionate amateurs, using new tools, are creating products and paradigms that companies can’t.