Fredrik is an experienced designer with a broad range of knowledge and expertise in the fields of commercial artwork and product design. Born and raised in Sweden, he attended Tumba Graphics Centre, studied graphic design, and began his career at the age of 17 as a photo retouch artist with a Stockholm advertising firm. From 1998-1999, Fredrik attended the School of Communication Arts in Raleigh, North Carolina. There he learned 3D computer modeling/animation and was awarded the “Outstanding Achievement Merit Award”. He utilized his 3D artist skills in advertising for a few more years in Sweden before landing a job as conceptual artist for a New Jersey based manufacturing company. This introduced him to product design and the overseas manufacturing process. Six years later (including two years as VP of Operations), he decided to set out on his own in 2007 and founded The Product Farm.
Jennifer relocated from California to Virginia at an early age and grew up on the beautiful countrysides of Tappahannock on the Rappahannock River. Jennifer gained a very good understanding of business at an early age – as both her parents had founded their own companies with great success. In 1997 she moved to Raleigh, NC and have lived in the city of oaks ever since. Jennifer followed her passion of modeling with success for 7 years before working as an office manager in construction, where she gained high praises for her client relations and problem solving abilities. Jennifer joined her husband at The Product Farm in 2012 and have been a valuable asset as a jack of all trades – social media, client relations, order processing, customer support requests and management.